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International Journal of Management and Social Sciences (IJMSS)

Index Copernicus Journal id: 6913

ISSN 2249-0191

Volume 1 (2) January 2012       

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Managing Information Security in Digital Age
Avijit Dutta¹, Vinay Kumar²
Scientist ‘F’¹, Scientist ‘E’²
National Informatics Centre, Block A, CGO Complex, Lodhi Road, New Delhi 110 003, India
Vol. 1(2): pp 205-212 (2012)
Abstract: Exchange of information in secret and secured manner has been the focus of all concerned from time immemorial. With ever evolving Information and Communication Technologies (ICT), it has shifting perspectives. In digital age, cryptographic efforts for controlling menace of eavesdroppers are evolving and getting standardized with digital identity creation, verification, validation, encryption etc. Recently digital steganographic concepts and techniques have developed the expertise to hide a digital message in a digital cover to avoid detection of its existence while being exchanged between sender and receiver.
An eavesdropper keeps on analyzing procedures used by fair players for message exchange in secured and secret manner. A successful analyzing attempt may lead to misuse of the intercepted information. The game of securing message at one end and rummaging of involved procedures in form of crypt-analysis or steganalysis on the other side is continuously increasing.. Controlling and managing information security has become more complex, when interceptors happen to be from law enforcement agency. The paper deals with such scenarios of information security management.
Keywords: Cryptography, Crypt-analysis, Encryption, Information security, Management, Steganography, Steganalysis

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Selecting Universities in Africa: Factors Influencing Student’s Choices
Patricia Joubert¹, Johan de Jager², Robert Rugimbana³
Dean¹, Faculty of Commerce, University of Swaziland, Kwaluseni Campus, Swaziland
Professor², Department of Marketing, Logistics and Sport Management, Faculty of Management Sciences, Tshwane University of Technology, Pretoria, South Africa
Professor³, Faculty of Management Sciences, Tshwane University of Technology, Pretoria, South Africa
Vol. 1(2): pp 213-223 (2012)
Abstract: Institutions of Higher education have a major role in providing relevant education that best meets the needs of the various constituencies served. To meet these needs, an assessment of factors that influence students’ choices becomes imperative. The increasing competitive and internationalized tertiary education environment has over recent years introduced a commercial focus to the sector. Simultaneously institutions of higher education institutions in Africa face many challenges in order to transform higher education on the continent to meet international standards. Higher education institutions do not have a clear picture of what attracts students, particularly international students. Attracting quality students in a highly competitive environment is crucial as the fallout rate is significantly high in African countries.
This paper examines the criteria used by enrolled students when evaluating a tertiary institution. Two samples of students were selected at random in Swaziland in 2007 and in 2011 and were requested to complete a self administered questionnaire. The main findings were amongst others that the most important attributes that influence perceptions of service quality in higher education are hostel accommodation and attractive campus, well equipped library and computer facilities.
Keywords: Higher Education, Consumer Behaviour, Services, Africa

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Intensity of Cross National HRD Collaboration: An Assessment on India and South East Asia
Arup Barman
Reader, Department of Business Administration, Assam University, Silchar-788011, India
Vol. 1(2): pp 224-235 (2012)
Abstract: The days has come that India-ASEAN cooperation and outcome of it will be recognized not only by the Asia but by the entire globe. Currently, India is closely collaborating with South East Asian Countries in various fields such as trade and investment, science and technology, tourism, human resource and infrastructure development. India expected to intensify such linkages further. Through the institutions of dialogue partnership with ASEAN, attempts were being made to identify the areas for focus interaction, including formulation of concrete work programmes and action plan. But, where does India collaborate for HRD, what is the degree of density and intensity of HRD collaboration with the member countries of South East Asia is an interesting issue. The present study intends to examine the density and intensity of HRD collaboration between India and eight member countries of South East Asia.
To examine the density and intensity, the author first highlighted on the India’s bilateral project modes for which India has been attributed the partnership of HRD Collaboration. In addition, an attempt has been made to quantify the density and intensity of HRD collaboration between India and select South East Asian Nations.
Keywords: HRD Collaboration, ASEAN, South East Asia, Density, Intensity, HRD Diplomacy

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A Study on Customer’s Perception towards Yamaha SZ-X Motorbike
Debarun Chakraborty
Senior Lecturer , NIPS School of Management, Midnapore (West), West Bengal-721101, India
Vol. 1(2): pp 236-242 (2012)
Abstract: The research paper is aimed to determine the customer’s perception towards the YAMAHA SZ-X motorbike. The study has been conducted in Burdwan, a district town of West Bengal, India. In total 100 respondents filled the questionnaire. The respondents were distributed on the, basis of their age and income group. The degree of satisfaction of the customers for Yamaha SZ-X motor bike has been measured on the basis of scale (excellent, good, average, moderate, low, very poor etc.). Results reveal that consumers are very satisfied after using the product. Further results show that there is a significant relation between the brand name and the preference of customers. Hence, it has been recommended that the company should focus on fuel economy, servicing cost of the bike in side the show room and spare parts prices of the bike.
Keywords: Customer Perception, Comparison Parameters, Customer Relationship, Analysis of Product, Customer Need, Customer Expectation

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A Study on Customer Awareness and Preferences towards E-banking Services
Jagavati Kavita¹, Kavita Abichandani²
Professor¹, Assistant Professor²
ICBM-School of Business Excellence, Hyderabad, India
Vol. 1(2): pp 243-249 (2012)
Abstract: The usage of computer or any electronic technology for banking transactions using codes or cards is known as E-Banking. This revolution of being able to transact with one’s bank electronically has surpassed all existing norms as far as traditional banking is concerned. Today’s business world has been gifted with numerous innovative and unconventional ways of banking and since these are the times of convenience, E-Banking has been a source of joy to many to be able to access bank from the convenience of their homes or Offices. In fact, E-banking has moved real banking behavior closer to neo–classical economic theories of marketing functioning. Electronic banking is the wave of the future.
Keywords: Customer Awareness, E-banking, Banking, Customer Preferences

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A Study of Awareness and Attitude towards Population Related Issues among Teacher Trainees
Dr. Nisha Pandey¹, Dr. Shrikrishna Patel¹, Sanjay Srivastava²
Assistant Professor¹, D.A.V. Training College, CSJM University, Kanpur, India
Research Scholar², Singhania University, Rajasthan, India
Vol. 1(2): pp 250-256 (2012)
Abstract: The present study aims at the identification of the level of awareness and attitude of teacher trainees of B.Ed colleges about population problem and population education and also to find out the relationship between the attitude and awareness of men and women teacher trainees, arts and science teacher trainees, high and low caste teacher trainees of government, government aided colleges.
The findings of the study revealed that (1) Arts and Science teacher trainees of the training colleges are mostly aware of the population problem of the country; (2) Most of the arts and science teacher trainees’ especially female teacher trainees of the training colleges had favorable attitude towards population education; (3) An attempt was made to compare the awareness as well as attitude between the male and female teacher trainees of training colleges. In the overall sample, the variables of awareness and attitude were found to be positively and highly correlated.
Keywords: Population Education, Attitude, Awareness, Teacher Trainees

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Status of Elementary Education among Scheduled Tribes of Andhra Pradesh
Dr. Ashok K. Erigala¹, Dr. Koppula V. Babu²
Research Scholar¹, Department of Education, Andhra University
Research Scholar², Department of Philosophy, Andhra University
Visakhapatnam, Andhra Pradesh, India
Vol. 1(2): pp 257-263 (2012)
Abstract: Education is one of the important indicators of human development and it is essential for the development of the individual as well as society. Several studies underlined the fact that poor literacy is a strong indicator of low socio-economic and political participation and poor education is concerned with poor general health which leads to exclusion of particular groups. Hence Government of India brought in Right to Education Act as an inclusion measure.
In India, majority of the population has been excluded in one way or other. Among them, Scheduled Tribes stand the most excluded with low human development across the country. Scheduled Tribes exhibit stumpy literacy rate when compared with general population, and the literacy gap between Scheduled Tribes and others is 21.71 according to 61st round of NSS 2001. In Andhra Pradesh, the literacy rate among Scheduled Tribes is only 37.04 percent and female literacy among them is only 26.11percent according to 2001 Census. This accounts for their lowest status in the literacy when compared with general population literacy rate i.e. 60.5 percent. This situation mirrors the failure of both state as well as central government in implementing the directive principle of state policy (Article.45) with regard to the educational development of Scheduled Tribes. In this context, this paper attempts to analyse the plausible impediments in the Implementation of Right to Education Act 2009 in Andhra Pradesh tribal area.
Keywords: Education, Elementary Education, Education among Scheduled Tribes, Andhra Pradesh Education, Right to Education, Education Act 2009

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Biometrics: A new era
Kavita Sangolagi
Research Scholar, Department of Management, Dravidian University, Kuppam, India
Vol. 1(2): pp 264-271 (2012)
Abstract: Services are based on the concept of “any time, anyhow, anywhere, and any type". Hence Banking sector is trying to undergo revolutionary changes in the way it functions and delivers its services to the customers. Indian banking sector is playing a vital role through speed creation, accuracy and efficiency of operation, and reduction in the transaction cost. Today’s customers are more demanding and quality conscious. Hence, Banks are going towards providing a user friendly banking experience and to do so, banks are depending more and more on technology and are trying to move towards an age of high-tech banking.
Therefore, this paper provides information for analyzing Biometric ATM scenario of banking sector and throw light on types of biometric, and finally discusses the advantages and disadvantages of Biometric ATM.
Keywords: Biometric, ATM, PIN, Fingerprint, Hand Geometry, Iris Scanning

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Family Care giving for the Elderly: A Special Focus on Rural Odisha
Debadatta Pradhan
Research Scholar, Department of Sociology, Pondicherry University, Puducherry, India
Vol. 1(2): pp 272-278 (2012)
Abstract: Although most elderly adults are able to live independently, taking care of an older family member is a concern of an estimated 5 million people each day. Being one of the most vulnerable segments of the society, they are facing lots of problems in their day to day life, which takes the form of elderly abuse. In this respect care of elderly people is very much necessary to maintain their rest of life. This paper mainly focuses on different problems of rural elderly people and issues of care giving (informal care) of elderly in rural areas and the relationship between care giver and care receiver.
Keywords: Elderly, Elderly Abuse, Care giving, In-home Care, Family Care, Rural Odisha

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Way of Communication in Indigenous Knowledge Related Studies
Ashok Das Gupta
Research Fellow, Department of Anthropology, University of North Bengal, West Bengal, India
Vol. 1(2): pp 279-286 (2012)
Abstract: The Global Knowledge can be broadly disassociated into two types: Indigenous and Modern. Indigenous or Traditional Knowledge traits are scattered worldwide among the folk people. These are oral and undocumented, subjected to loss and rediscovery, outcome of trial and error from informal experimentations during the course of folk life. These traits unite to form a knowledge system known as the Indigenous Knowledge System (IKS). IKS is very closer to the religious organization (basically non-adaptive) and hence gets stability in terms of myth and belief- often looking extra- scientific, post-modern and superstitious. The necessity of collaborative modern knowledge system and indigenous knowledge system for sustainable development and communication has a major role to play in this whole issue. This paper tries to highlight on communication system during IKS related studies.
Keywords: Indigenous Knowledge, Indigenous Knowledge Studies, ILO, communication

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Microfinance, Poverty Alleviation and Women Empowerment: An Anthropological Perspective
Sandip kumar
Research scholar, Department of Anthropology, University of Delhi, Delhi, India
Vol. 1(2): pp 287-291 (2012)
Abstract: Microfinance is widely acclaimed in both developed as well developing countries as a suitable intervention to eradicate poverty and fight against social injustice. It is estimated that about 45 percent of world population are living in deplorable condition, which not only makes them as a vulnerable groups, but at the same time they are also not able to participate in developmental processes.  Recognizing the merits, Microfinance recently emerged as a powerful tool to achieve the concept of inclusive growth in general and women empowerment in particular. The present paper essentially deals with the role of the organization SEWA in changing women outlook through capacity building. Woman faces the impact of poverty different than their men counterpart. She has to bear “psychological stress” that emerges because of material as well as relative deprivation related to daily needs. Thus to counter this multifaceted social problems, Microfinance initiative comes very handy to reduce the incidence of poverty as well as for empowering women.
Keywords: Microfinance, SEWA, Empowerment, Poverty Alleviation, Women Empowerment, Anthropological Perspective, Inclusive Growth

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Microfinance to the Tribal People in India
Dr. Halima Sadia Rizvi¹, Deepali Khanna²
Professor¹, Research Scholar²
Department of Economics, Jamia Millia Islamia, New Delhi, India
Vol. 1(2): pp 292-298 (2012)
Abstract: As the Indian economy has been progressing and growing for the past sixty decades after independence, the benefits of such growth have not yet trickled to those who are still attached to their natural habitations. Scheduled tribes communities live in about 15% of the country’s areas, in various ecological and geoclimatic conditions ranging from plains and forests to hills and inaccessible areas. Tribal groups are at different stages of social, economic and educational development. More vulnerable among them are the tribal women. All these groups need adequate financial assistance to lead reasonable and respectable lives. Much of our banking system has not completely reached to the neediest sections of the society. An attempt has been made in this paper to understand the need for microfinance for a developing country like India. The authors then examine the extent of the people who belong to the tribal category.
This paper attempts to analyze the provision of microfinance to the tribal areas of the countries. A special focus will also be on the women beneficiaries of such credit, as it helps them to enhance their economic and political status. Progress and limitations regarding successful provision of the microfinance facilities to the tribal people of India, would be analyzed with regards to the latest data available. The limitations of the data have been recognized by the authors. At the end, after a thorough analysis of the data and the existing status of microfinance to the tribal people of India, the authors have made some suggestions in this regard.
Keywords: Microfinance, Tribe, Tribal people, Self-help Groups, Microfinance Institutions, Poverty Outreach, Scheduled Tribe, Microfinance in India

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Art and Architecture of Vadakkunathan Temple from Trichur, Kerala
Dr. Aruna Narayanan
Associate Professor and Reader, K.P.B. Hinduja College of Commerce, Charni Road, Mumbai-400004, India
Vol. 1(2): pp 299-309 (2012)
Abstract: From time immemorial, the people of India have felt that the universe is actuated by a supreme power. They have therefore, wanted to consider its immanence or presence in everything that is seen and felt. They have also been endeavouring to realize its reality and in their final analysis they have come to the conclusion that the physical existence is only temporary summon bonum of life being the realization of supreme power. This is the path of devotion.
In the propagation of the popular form of worship as a means of the realization of the ultimate, temples, therefore, became the most important centres of activity of the people. Although all the three major religions of India vied with each other in using this medium for the furtherance of their principles, the Hindus built temples, since nineth century seem to soar high, a development which reached its zenith in the eleventh century all over India as exemplified by the Lingaraja as Raja Rani temple of Bhuvaneshwar in Orissa and Natraja Temple of Chidambaram, the temple of Tiruvannamalai, and Ramaswami Temple of Hampi. One such temple is Vadakkunathan Temple, an important cultural edifice of Trichur, Kerala. It has considerable sculptural wealth in stone, terracotta wood and different architectural form.
Keywords: Mahashetra, Dravid Vimana, Gopura, Ansavathara, Thenkailasanatha, Jyotirlinga, Neyyabhisheka, Ektala

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Co-Operative Banks in the State of Jammu & Kashmir: An Overview
Dr. Darakhshan Anjum
Assistant Professor, School of Management Studies, Baba Ghulam Shah Badshah University, Rajouri, Jammu and Kashmir, India
Vol. 1(2): pp 310-313 (2012)
Abstract: At national level, the first co-operative legislation was enacted in the shape of the Co-operative Credit Societies Act, 1904 and subsequently Co-operative Society Act, 1912 was also enacted, however, these laws were not applicable to the State of Jammu and Kashmir. Based on these legislations, Jammu and Kashmir Co-operative Societies Act of 1913 became first law on the co-operative movement in the State. The legal framework was further updated in 1936, 1960 and 1989. The Jammu and Kashmir Self Reliant Co-operative Act of 1999 marks quantum leap towards a reformed and self-reliant co-operative system based within the parameters of the latest co-operative principles enunciated by the International Co-operative Alliance.
At present, there are two legislative frameworks in the State of Jammu and Kashmir pertaining to the Co-operative movement. One is the Jammu and Kashmir Co-operative Societies Act, 1989 and the other is the Jammu and Kashmir Self Reliant Cooperative Act, 1999. This paper provides a complete insight into the total business of co-operative banks, number of employees in co-operative banks, and branches of co-operative banks in the State of Jammu and Kashmir.
Keywords: Bank, Branches, Co-operative, Employee, Jammu & Kashmir, Co-operative Banks, J&K

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Case Study - Role of Students in Entrepreneurship Development
Ramyani Dasgupta¹, Ketul Shah²
Assistant Professor¹, Student²
UnitedWorld School of Business, Mumbai, India
Vol. 1(2): pp 314-321 (2012)
Abstract: The case is based on a start-up venture, e-Health Services Inc., innovating integration of healthcare and technology diagnosis to deliver remote monitoring services, evasive and non-evasive primary medical & healthcare assistance mainly in rural markets. In spite of great minds working at the management level, gaps were identified in the implementations at grass-root levels.
To address this, all conventional practices were eradicated to instigate a performance oriented activity. Resources were identified in the form of full time scholars from management schools, specializing in entrepreneurship. Students had to manage time efficiently while changing their hat from a very theoretical learning to a practical application. The existing pedagogy of the Entrepreneurship curriculum was very informative, but fanatically classroom based learning. The case discusses how the students turned around the business operations successfully and at the same time enjoyed the opportunity to apply their management learning in a real life situation.
Keywords: Entrepreneurship, Case Study, Students in Entrepreneurship, Entrepreneurship and Management, Entrepreneurship and Business School

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