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Index
Copernicus Journal id: 6913
ISSN 2249-0191
July2012.jpg)
Volume
2 (1) July 2012
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Research Papers
A Comparative
Study on Psychographics and Purchase Frequency among College Students in
Coimbatore
N. Ramu1, Dr. R.Sellappan2
Assistant Professor1, School of Management, Sri
Krishna College of Engineering and Technology, Coimbatore, India
Principal2, Gobi Arts and Science College, Gobichettipalayam, India
Vol. 2(1): pp 1-9 (2012)
Abstract:
This paper attempts to study the psychographic characteristics of the
Engineering and Arts and Science College students in Coimbatore; and also to
understand the effect of psychographics on the frequency of purchase of
different products and services that the students themselves purchase. AIO
(Activities, Interest and Opinions) inventory and the List of Values (LOV) scale
were used to understand the psychographics of the target population. Both the
Engineering and Arts and Science College students are having similar interest
and opinions, activities, values and purchase frequency of the service groups.
Purchase frequency of the product groups having a significant difference that is
Arts and Science college respondents purchase frequency is differ from
Engineering College students.
Keywords:
Psychographics, Purchase frequency, College students, Product and service
groups, Comparative study, Psychographics and purchase
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Assessing Service
Quality Satisfaction: A Comparative Analysis of Public & Private Management
Institutes
Rachita Sambyal1,
Preeti Salathia2
Assistant Professor1,
Telecom & IT, UIAMS, Panjab University, Chandigarh, India
Research Scholar2,
Department of Commerce, University of Jammu, Jammu, India
Vol. 2(1): pp 10-20 (2012)
Abstract:
The paper presents a comparative analysis between public and private management
institutes to entice predictors of quality and assessing significant mean
differences in the level of academics, administrative staff, infrastructure,
library services and career development practices. The data were obtained by
applying census method from 166 (effective response) management students of J&K
State through questionnaire. CFA and T-test was used to test the proposed
hypotheses. The results showed significant mean difference between public and
private management institutes regarding career development practices as well as
vision and commitment of top management and partial mean differences regarding
the academics, administrative staff, infrastructure and library services.
Keywords:
Quality, Customer satisfaction, Service gaps, Management institute, Service
quality in education, Comparative analysis
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Fictional
Representations of London in Indian Writing in English
Dr. Amrita Satapathy
Assistant Professor - English, School of Humanities, Social
Sciences & Management
Indian Institute of Technology Bhubaneswar, Toshali Bhawan, Satyanagar,
Bhubaneswar – 751007, Odisha, India
Vol. 2(1): pp
21-29 (2012)
Abstract:
For the Indian/natives of East, London has different levels of associations that
keep changing with the times. Besides these obvious associations there underlie
certain subtle associations as well which are linked to the textual images of
England. One often comes across descriptions of mornings and evenings in English
novels, which are not only poetic but romantic. The paper discusses and analyses
the idea of London and its multi-dimensional perceptions in the writings of
Mohandas Karamchand Gandhi, Jawaharlal Nehru, Chaudhuri and Prafulla Mohanti. It
seeks to portray a collage of images and ideas of England/London represented in
autobiographical fictions in Indian writing in English.
Keywords: London Metropolis,
East-West, Diaspora, Indian writing, Postcolonial, Idea of England
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Influence of
Destination Image & Destination Personality in Tourist’s Decision Making: An
Empirical Research
Dr. Makarand Upadhyaya
Professor in Marketing, Indian
Institute of Health Management and Research, Jaipur, India
Vol. 2(1): pp 30-40 (2012)
Abstract:
The idea of personality in a destination is a relatively new one and the
academic investigation of such a process is still in its infancy. In the ever
more competitive tourism marketplace, destinations are increasingly adopting
branding techniques to craft an identity which emphasizes the uniqueness of
their product. A key component of this personality building process is the
thorough management of destination image and personality with particular
attention to personality-related factors. Destination personality can be
regarded as an attitudinal construct and it can be clearly argued that our image
towards a destination is affected by the personality we form towards that
destination.
Although a conceptual model exists in an academic study, no apparent effort has
been made to empirically investigate the relationship between destination image
and destination personality in a particular tourism context. The paper attempts
to develop an understanding about the major factors contributing to destination
image and identifying important personality traits of a destination. Destination
image is measured using a structured scale with 15 variables adopted from past
researches and brand personality scale is used to derive important personality
traits for a tourist destination. Findings are based upon a sample of 200
respondents using multivariate tools.
Keywords:
Destination image, Destination
personality, Destination branding, Destination marketing, Branding, Brand
personality
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Involvement of
Factors in Receivables Insurance as Exemplified by Poland
Dr. Katarzyna Kreczmańska-Gigol1,
Dr. Renata Pajewska-Kwaśny2
Associate
Professor1,
Department of Finance,
Vice Dean2
of Undergraduate Studies, Department of Business Insurance,
Warsaw School of Economics, Al. Niepodległości
162, 02-554 Warszawa, Poland
Vol. 2(1): pp
41-50 (2012)
Abstract:
The paper presents the results of survey conducted among factors associated in
the Polish Factors Association. Their share in the whole factoring market in
Poland in 2008 amounted to 70%. The interest of factors in receivables insurance
depends on the kind of factoring transaction. They are more often involved in
receivables insurance with regard to transactions of higher risk. The main
reason indicated by factors why they are not involved in receivables insurance
is the refusal to accept the limit by the insurer. Admittedly, the use of
factoring receivables insurance would grow if the competition on this market was
tougher. Factors appreciate the insurance advantage. They notice that it may
result in higher security of their business, improving at the same time the
competitiveness of their offer.
Keywords:
Factoring, Factor’s risk, Factoring receivables insurance, Kinds of
factoring, Risk, Insurance
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Role of Strategic
Human Resource Information System
J. Vijayakumar1,
Dr. C. Nirmala2
Research Scholar1,
University of Kerala, Tiruvanandhapuram, India
Assistant Professor2,
Department of Management Studies, Vel Tech Multi Tech Dr. RR & Dr. SR
Engineering College, Avadi, Chennai, India
Vol. 2(1): pp
51-57 (2012)
Abstract:
Information technology is expected to drive human resource’s transition from a
focus on HRM to Strategic HRM. This strategic role not only adds a valuable
dimension to the HR function, but also changes the competencies that define HR
professional and practitioner success. This study aims at investigating what
role if any do Human resource information systems (HRIS) play in SHRM. It
attempts to examine how HR professionals and managers in different organizations
see the effects of HRIS on strategic HR tasks and job roles. It also tries to
find out if there is any significant difference in the usage of HRIS between
small / medium and large sized companies.
A survey questionnaire was sent through email to 137 companies and a response
rate of 47% was received. The target group of the respondents was HR managers,
HR directors and HR professionals in company’s base in Chennai. The scope was
widened to include both large and small/medium sized organizations across the IT
sectors.
Keywords:
HRIS, Strategic HRIS, Human Resource, Human Resource Information System, SHRM,
Role of HRIS
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Contribution
of MSME’s in Indian Economy – Problems and Prospects
Dr. Rimpi Kaur1,
Pallavi Manik2
Assistant Professor1,2 in
Commerce, Lajpat Rai DAV College, Jagraon, India
Vol. 2(1): pp
58-66 (2012)
Abstract:
Micro, Small and Medium Enterprises have been the backbone of industrial sector
of any economy and hence a major concern for the Government. These enterprises
play imperative role in the economic development of our country as well and
their contribution is noteworthy in the employment generation as during 2009-10
afforded employment to about 695 lakhs people which is 5.47% more as compare to
last year. Even these enterprises recorded 11.59% growth in their production in
the same year and their development ranges from traditional rural handicrafts to
technology oriented industrial units. In spite commendable input to the economy,
these enterprises have not been able to set an anticipated landmark may be due
to lack of initiatives, ignorance, poor financial support, improper or less
coverage of training or skills development programmes, poor marketing strategies
etc.
The government is playing a vital role to sustain these enterprises through
various policy measures that resulted constructive force and the enterprises
help to generate various opportunities for Indian population though the full
potential is yet to be realized. Mounting role of MSMEs in Indian economy and
their problems encourage analyzing their performance and the problems for the
better solution to set a desirable marker. This paper analyses the performance
of MSMEs and explores the key factors like productivity, employment, GDP
contribution etc. to highlight the problems of MSMEs and suggest the possible
measures for superior position in economic development.
Keywords:
MSME, Indian economy, MSME contribution, MSME problems, MSME prospects, MSME
composition
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Does Foolish Four
Work in Indian Equity Market?
Dr. B.M. Kanahalli1,
Sachin Balbhimrao2
Professor and Chairman1,
Research Scholar2
Department of Commerce, Gulbarga University, Gulbarga, India
Vol. 2(1): pp
67-73 (2012)
Abstract:
Foolish Four strategy is one of the most cockamamie stocks picking formula
developed in the mid 90’s by the Motley fool website. This strategy consists of
investing equal amount in each of the top 4 stocks of a market index which
results of high dividend yield to square root of stock price dropping one that
scored highest. To examine its effectiveness, we applied this strategy to Nifty
50 Index over a period of 5 years (2006 to 2011). This research paper proves the
fact that, Foolish four performs better over Nifty Index over a study period.
Hence, this study identifies Foolish Four as one of the stock picking strategy
for retail and Institutional investors.
Keywords:
Foolish Four, Volatility, Return on Investment, Equity Market, ROI, Indian
Equity Market
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Rural
Development of India through Village Knowledge Centers
Suniti Chandiok
Assistant Professor, Banrasidas Chandiwala Institute of Professional Studies,
Sector-11, Dwarka, New Delhi, India
Vol. 2(1): pp
74-85 (2012)
Abstract:
Information and Communications technologies (ICTs) play a chief role in the
development of societies. For many years, India has tested with extending its
reach of ICTs to rural areas with a view to bringing development to these areas.
This paper examines the implementation of Village knowledge Centers in rural
India with a description on developmental differences between urban and rural
areas in India and the implementation of rural projects that extend ICTs to
rural areas. We have examined prior work and described the Village knowledge
Center Project by M.S. Swaminathan Research Foundation, a Non-Governmental
Organization (NGO) located in Chennai, India. A discussion through field visits,
observations and analysis of the role of woman and its benefits of such
projects, issues, and possible directions for future work in this area has been
done in this paper.
Keywords:
Knowledge, Information technology, Rural development, Knowledge Center, Village
Knowledge Center, Rural Women
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Building Sustainable Microfinance
Institutions (MFIs) in India
Akash Kumar
Faculty,
Department of Applied Sciences and Humanities, Ajay Kumar Garg Engineering
College, Ghaziabad, India
Vol. 2(1): pp
86-97 (2012)
Abstract:
India is perhaps the largest emerging market for microfinance. Over the past
decade, the microfinance sector has been growing in India at a fairly steady
pace. Though no microfinance institution (MFI) in India has yet reached anywhere
near the scale of the well-known Bangladeshi MFIs, the sector in India is
characterized by a wide diversity of methodologies and legal forms. However,
very few Indian MFIs have achieved sustainability yet. The sustainability of
MFIs by itself is not enough unless a fully fledged MFS (Micro Finance sector)
is established on sustainable lines. This paper tries to examine what comes in
the way of making Indian MFIs sustainable and what can facilitate this.
Keywords:
Microfinance Entrepreneurship Origination, Micro-Finance Entrepreneurs,
Micro-finance sustainability, CDFIs, UID, CIBIL
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Higher
Perspective of ‘Success’
Dr. Vidhu Gaur1,
Dr. Karanam Nagaraja Rao2
Assistant Professor1,2,
School of Management, Alliance University, Anekal Road, Bangalore, India
Vol. 2(1): pp
98-103 (2012)
Abstract:
The word ‘success’ is the most sought after commodity. Students, business men,
entrepreneurs and people from all walks of life crave for success in their
lives. Is success in career be equated with the success in life? A most
successful person in the field of business may not be happy and successful in
personal life? Success in life means being able to face all kinds of situations
successfully and that which brings out happiness on all fronts- be it college,
house or work place.
‘The science of Management’ or ‘Managerial Effectiveness’ or ‘Effective
Communication’ and so on, deals with only one particular aspect of success and
does not look in to its holistic nature. True success lies in doing the job
whole heartedly with efficiency and passion. Real success is that which brings
joy not only to the self but the people around us. The paper attempts to find
out the beauty of doing the duty and explores the factors of ‘success’ and the
real nature of ‘success’ for broad understanding.
Keywords:
Success, Holistic, Science of Management, Happiness, Higher Perspectives,
Perspective of Success
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Case Studies
A Strategic Shift
for Resuscitation of A Giant Market Leader – A Case Study of Nokia
Dr. N. Srividya
Assistant Professor, Dr. MGR
University, Maduravoyal, Chennai, India
Vol. 2(1): pp
104-116 (2012)
Abstract:
Customer delight is the mantra for becoming successful in any business.
Furthermore, if the industry is technology oriented, the companies had to
upgrade their services from time to time keeping at pace with the technology.
Nokia is a giant company having its presence across the globe and it enjoyed the
market leadership till 2006. Slowly its realm is occupied by its competitors and
now it is struggling to gain its original position. This case studies in detail
the various situations that led to the worse and the various strategies adopted
by Nokia for resuscitation.
Keywords:
Services, Applications, Tools, Market share, Smart phones, Touchscreens
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CSR Scenario
in India – From Philanthropy towards Development
Shashidhar Channappa
Assistant Professor & Program Manager,
Department of Social work, Acharya Institute of Management and Sciences,
Bangalore, India
Vol. 2(1): pp
117-123 (2012)
Abstract:
In a market oriented economic structure, corporate sector is the prime mover of
economic growth. Private Sector has come out in favour of social responsibility
and demonstrated their support for the Government’s commitment to provide
greater economic opportunities to the disadvantaged. They have also offered and
undertaken initiatives for enhancing employability. These measures, however,
need to be expanded manifold. New and more effective forms of interventions at
grassroots level, addressed at disadvantaged sections, are needed.
This case attempts to present the wide range of discourse that is happening
across globe in general and India in particular on the concept. Through its
several sections the paper tries to build a perspective around the concept and
talks about the general trends vis-à-vis CSR globally. This case further
provides a comprehensive understanding of how corporate social responsibility
has evolved as a concept and the reasons that encourage companies in India to be
socially responsible.
Keywords:
CSR, Corporate social responsibility, Philanthropy, Development, CSR Scenario,
CSR in India
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CRM in New
Age Banks in India
Dr. Suresh Chandra Bihari
Professor - Banking & Finance, Icfai
Business School, Hyderabad, India
Vol. 2(1): pp
124-130 (2012)
Abstract:
Formerly, not many people switched their banks unless any grave issues cropped
up. The commitment levels were high. Often an inherited relationship between a
customer and the bank was seen. However, today, banks cannot depend on these
unswerving relationships or established marketing strategies to attract and
retain customers. As markets focus on the heterogeneous segments, a more careful
targeted marketing technique is needed. This would enable interaction with
smaller groups of customers and classify individual needs. The alternatives for
customers to choose among banks have risen and the pressures of competitive as
well as constantly changing markets have lead to the development of CRM
(Customer Relationship Management) in the Banking Sector. The case provides a
brief discussion on CRM in new age banks in India.
Keywords:
CRM, Customer Relationship Management, Bank, Banking, CRM Banking, New Age Banks
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