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International Journal of Management and Social Sciences (IJMSS)

Index Copernicus Journal id: 6913

ISSN 2249-0191

Volume 2 (2) January 2013       

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Research Papers

Comparison of Factors Influencing a Nurse's Choice to Work in a Rural or in an Urban Environment
Dinesh S. Dave^1,#, Michael J. Dotson^2,#, Joseph A. Cazier^3,#, Mary D. McLeod^4,*
Director and Professor¹, Supply Chain Management, Department of Computer Information Systems,
Professor², Marketing Department,
Associate Dean³, Graduate Program and Research
John A. Walker College of Business^#, Appalachian State University, Boone, North Carolina 28608, USA.
Employee First Clinic^4*, Caldwell Memorial Hospital, Lenoir, North Carolina 28645, USA.
Vol. 2(2): pp 1-8 (2013)
Abstract: This paper explores the factors that influence a nurse's choice between working in a rural and an urban area. An understanding of how nurses make the choice of which type of environment to work in is critical to addressing this shortage. A comprehensive literature review suggested a number of factors worthy of investigation, and these assessments were made through 6 focus groups and 1,046 usable surveys. Using analysis of variance (ANOVA), the data analyzed were to determine if there were significant differences among nurses living and/or working in rural versus urban areas, with different levels of education, and with varying amounts of experience.
Results indicate that native geographic preferences dominate the decision to work in a rural or urban area regardless of education or experience, but that value congruence, economics, work facilities, and stress also play significance. In addition, increases in education and experience contribute to nurses being less willing to work in rural settings, desiring instead greater economic and value congruency rewards. However, rural health providers can take advantage of new entrants willing to work in rural settings by working to increase the availability of nursing education in these areas where the most willing participants are already there.
Keywords: Nursing, Recruitment, Retention, Rural healthcare, Healthcare, Value congruence.

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Patterns of Subcutaneous Fat Distribution with Ageing among Females of Delhi, North India
Abha Mishra¹, A. K. Kapoor²
Research Fellow¹, Professor²
Department of Anthropology, University of Delhi Delhi-110007, India.
Vol. 2(2): pp 9-16 (2013)
Abstract: The present study was conducted among Bania females (n=273) in the age range of 20 to 70+, residing in urban areas of Delhi, North India. A group of 12 anthropometric measurements were taken, viz., stature, body weight, waist and hip circumference, blood pressure, skinfold thickness at seven different sites over the body. Anthropometric indices like Body Mass Index (BMI), Grand Mean Thickness (GMT), Waist Hip Ratio (WHR) and Trunk Extremity Ratio (TER) were computed to assess the general and regional obesity. Fat profile and responsiveness of different skinfold sites towards fat accumulation were studied to elucidate the subcutaneous fat pattern with advancing age.
Body weight, Waist circumference, Obesity indices and Blood Pressure showed an increase with age followed by decline in older ages showing the redistribution of body fat from the extremities to trunk region. Upper body fat preponderance was found among the older females as compared to younger ones. Abdomen, suprailiac and subscapular skinfold sites were found to be the most sensitive sites towards fat accumulation. The significant association was found between adiposity indices and hypertension. Body weight, waist circumference, generalized and regional obesity indices as well as blood pressure all revealed statistical significant age differences among elderly females as compared to young control group Bania females.
Keywords: Obesity, Fat redistribution, Female ageing, Elderly, Delhi females, Anthropometric.

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Socioeconomic Determinants of Child Sex Ratio in India
Dr. M. R. Singariya
Lecturer - Economics, Government College, Jaitaran, Rajasthan, India.
Vol. 2(2): pp 17-24 (2013)
Abstract: Rapid decline in child sex ratio (CSR) in India is a serious problem with severe socioeconomic, demographic and cultural implication. It is a broad indicator, which reveals the ground realities that exist in the fabric of the society. Moreover, the child sex ratio is a powerful index to examine the social response in female children. Present sex composition of the child population determines the future vital events such as marriage rate, labour force, age structure, birth and deaths, migration, and replacement etc. Therefore, deficit in girl child population, leads to serious demographic imbalance and adverse social consequences. However, in recent decades, the drastic decline in child sex ratio is an issue of grave concern in India. Therefore, efforts are needed to solve the issue thereby create equal regard and affection for the girl child. Otherwise, the child population will become skewed leading to a host of several societal problems.
Data needed for the present study have been collected from Census of India (2011), SRS (2009) and IHDS (2010). Using Ordinary Least Square (OLS) Model and Quantile Regression Model for twenty one major states of India, the paper tries to examine the socioeconomic determinants of child sex ratio. Twenty four variables relating to demography and development, marriage and family pattern, marriage expenses and dowry, women’s control over resources, women’s physical mobility, expectation of old age support from daughter and women’s participation in the work. The results show that average wedding expenses for female, women’s purchasing large items, percent women practice Ghunghat and percent female cultivators among working age women have a significant negative association with child sex ratio in India in 2011. Decadal population growth rate and percent expecting financial help from daughters in old age have a significant positive association with child sex ratio. Thus, strengthening old age support from daughters will reduce son preference attitude. Reduction in wedding expenses is an utmost need for balancing child sex ratio in India.
Keywords: Child sex ratio, OLS, SRS, IHDS, Quantile regression, Socioeconomic determinants.

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A Study on Motivational Factors for the Adoption of Internet Banking
Ajimon George¹, Dr. G. S. Gireesh Kumar², Eric Thomas Joseph³
Assistant Professor¹, Department of Commerce, Marian College, Kuttikkanam, Idukki (Dt), Kerala, India.
Associate Professor², PG & Research Dept. of Commerce, Nirmala College, Muvattupuzha, Kerala, India.
Front Desk Officer³, Axis Bank Limited, Kottayam, India.
Vol. 2(2): pp 25-30 (2013)
Abstract: This research paper analyses the motivational factors influencing the adoption of Internet Banking (IB) in the state of Kerala and examines the influence of demographic variables on factors affecting adoption of IB. It is found that factors, viz., convenience, cost, security and customer support exert influence on IB adoption decision by customers. A cross analysis of these factors across different demographic variables revealed significant differences among respondents of different age groups, profession, income, and level of computer knowledge. Thus, the variables relating to adoption of IB are different to different categories of customers. The findings of this study are of utmost prudence to banks to take appropriate measures to widen the use of IB among different categories of banking customers through a systematic analysis of these adoption variables.
Keywords: E-banking, Electronic delivery channel, Internet banking, IB adoption, Tele banking, SSBT.

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Promotion and Marketing Mix as the Key Factors in Influencing the Teenagers for Purchasing a Consumer Durable Product - An Empirical Study
Dr. A. S. Mohanram
Professor, Department of Management Studies, St. Joseph’s College of Engineering, Affiliated to Anna University, Mamallapuram Road, Chennai-600107, India.
Vol. 2(2): pp 31-37 (2013)
Abstract: The focus of this research is parent and child decisions about the purchase of products used by teenagers especially the purchase behavior, purchase decision process relating to promotion and marketing mix and the response of parents. The research has been carried out fewer than two headings, viz., ‘Analysis of promotion and marketing mix’ and ‘Parent’s response on the purchase decision’.
Promotion and marketing mix consists of promotion, advertisement, dealer’s sales initiative and external environment stimuli. After thoroughly obtaining the information about the promotion and marketing mix variables teenagers employ emotional strategy to materialize their purchase decision process. It is also noted that teenagers are also influenced by friends/peers. Friends/peers are an important socializing influence; operate most strongly in socio oriented communication pattern. Hence, for the purchase of consumer durables, teenagers also employ logical strategy to achieve their purchase decision.
Teenagers apply both emotional and logical reasoning while applying their strategy on their parents for their purchase approval. Parents feel that if a consumer durable product is an essential item for the teenagers, parents give positive response to the teenager’s purchase of those products.
Keywords: Purchase decision, Promotion mix, Emotional strategy, Logical strategy, Teenager influence, Consumer durable product.

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A Study of Customer Satisfaction on Various Product Attributes of Ashok Leyland in Barak Valley
Prof. D. K. Pandiya¹, Dr. Brajesh Kumar², Rupak Nath³
Professor¹, Assistant Professor², Alumni PGDMM³
Department of Commerce, Assam University, Silchar, Assam, India.
Vol. 2(2): pp 38-45 (2013)
Abstract: Customer preference and satisfaction over various product differentiation attributes varies from country to country and region to region, it was found interesting to probe into the company’s (Ashok Leyland Ltd.) act of balancing with regard to taking care of its customers’ varied requirements spread over different parts of the globe.
The present study therefore aims mainly ascertaining the order of preference of Ashok Leyland’s customers on various attributes of product differentiation with regard to passenger and goods carrying vehicles and also their degree of satisfaction over these attributes on a 0–100 scale.
Keywords: Customer satisfaction, Ashok leyland, Customer preference, Customer expectation, Product differentiation, Barak valley.

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A Comparative Analysis of Higher Education Governance Systems
Altangerel Balgan
Mongolian National University, Mongolia
Ikh Surguuliin Gudamj-1, P.O.Box-46A/523, 210646, Ulaanbaatar, Mongolia.
Vol. 2(2): pp 46-53 (2013)
Abstract: The paper is based on the comparative study of higher education governance in different countries. Research-based Higher education is becoming most powerful engine of knowledge economy reinforcing country’s competitiveness at global market. Reforming Higher education in light of flexible labour market needs, knowledge intensive industry and business is leading to cardinal changes as a Multi-actor governance and diversification of academic and research programmes. New neoliberal approach to Higher education require reforming funding strategy and quality assurance procedures orienting HEIs to more performance and competition-based development with increasing focus on autonomy and accountability.
Keywords: Higher education governance, Competitiveness and labour market, Knowledge economy, Multidisciplinary programmes, diversification of funding sources, unification of curriculum and standards.

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Qualitative Assessment of Services and Customer Satisfaction of Apparel Buyers at Metro Junction Mall in Mumbai
Geetanjali Bonde¹, Dr. Rajesh Mehrotra²
Research Scholar¹, Professor²
School of Business and Management, Jaipur National University, Jaipur, India.
Vol. 2(2): pp 54-58 (2013)
Abstract: Indian retail physical evidence is going through a sea change; due to introduction of new formats, it is becoming important to understand the store image perceived by the consumers. Research undertaken utilizes SERVQUAL model to study the satisfaction levels of customers and service quality in apparel outlets namely, Fashion Yatra, Cantabil, Loot Mart and Big Bazaar at Metro Junction Mall, Mumbai.
This study could have relevance for retailers by enlightening them to upgrade their products and services to increase their outputs and would help us in knowing what drives customer’s from either purchasing or not purchasing apparel from the apparel stores at Metro Junction Mall, Mumbai.
Keywords: Apparels, Customer satisfaction, Expectations, Perceptions, SERVQUAL, Customer gap.

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Mobile Value Added Services – The Potential Driver for Social & Economic Development
Sudip Bose¹, Dr. Gagan Pareek²
Research Scholar¹, CMJ University, Shillong, India.
Asst. Professor², Heritage Institute of Technology, Kolkata, India.
Vol. 2(2): pp 59-64 (2013)
Abstract: The mobile value-added services (MVAS) market is growing rapidly in Rural India. According to a consultation paper published by the TRAI(9), the VAS contributes around 10%-14% of the total revenue of mobile telecom service providers. A confluence of factors such as the falling costs of value added services, enhanced handsets qualities, lowering age profile of mobile users have helped in stimulating the growth in this segment. The Indian rural sector, at present suffers from decelerating productivity growth rate in terms of economy. It is essential to catalyze agricultural productivity, raise rural incomes, and empower the rural population to make best use of the existing and available infrastructure and funds.
The increasing penetration of mobile networks and handsets in India, therefore, presents an opportunity to make useful information more widely available. This could help rural India operate more efficiently and overcome some of the other challenges faced by the social and economic sector. It is therefore timely to take a look at the impact of mobile value added service in rural India.
Keywords: Rural mobile, MVAS, VAS, Social economy, Mobile value added services, Indian rural economy.

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