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International Journal of Management and Social Sciences (IJMSS)

Index Copernicus Journal id: 6913

IC^TM Value: 5.09 (2011)

ISSN 2249-0191

Volume 1 (1) July 2011       

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Generating Fortune through Indian B2B Buyer Behaviour
Prof. (Dr.) Sanjeev Bahadur, Prof.(Dr.) S.L.Gupta, Prof.(Dr.) B.K.Jha, Hitesh Gupta
pp 1-22 (2011)
Abstract: Indian sub-continent is one of the major destinations of Fortune 1000 Companies for exploring profitable business opportunities. The Indian B2B marketplace is undergoing a major transformation. B2B transactions form a major chunk of business done in the world. Indian B2B markets comprises of Central and State Government agencies, departments, Public sector units, Corporate(s), etc. B2B buying is also referred to as Industrial buying.
The way in which B2B buyers procure goods and services in India is referred to as B2B Buyer Behaviour. Fortune 1000 companies needs to know more about Indian B2B buying process to increase their sales turnover and profits. This paper focuses on developing a model for Indian B2B Buyer Behaviour. Further, this research study attempts to integrate knowledge in Theory and practice with specific reference to Indian B2B marketplace.
Keywords: Fortune, B2B, Indian B2B, B2B purchase, Business to Business, B2B buying

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DECISION MAKING STYLE AND NEED PATTERN AS PREDICTORS OF TEAM EFFECTIVENESS
Neha Verma, Dr. S. Rangnekar, Dr. M.K Barua
pp 23-34 (2011)
Abstract: Business executives differ in terms of decision making styles and need pattern of their behavior. It is seen that recently organizations have began to restructure the work processes around teams with members who may have different decision making styles and need patterns. Indian executives are usually said to make intuitive decision by listening to their inner voice or gut feeling; and they also differ in terms of their needs. It is an empirical study of Decision Making Style and Need Pattern as Predictors of Team Effectiveness. The paper describes the concepts of Decision-Making, Need Pattern and Team Effectiveness and is supported by literature review which suggests that no research has been carried out related to Decision Making Styles, Need Pattern and Team Effectiveness in the Indian Organizations. This study is a pioneering effort to investigate the relationship between these three variables together.
Keywords: Decision Making, Decision Making Style, Need, Need Pattern, Team Effectiveness

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Consumer Perceptions on Packaging of Fast Moving Consumer Goods in India
Arun Kumar, Shikha Chiktey, Dr. Deepali Singh
pp 35-54 (2011)
Abstract: In the ever increasing competition of today’s global market, the need for effective product promotion is crucial. In the prevailing marketing environment, product packaging is playing an important role as a brand communication vehicle. Little research has been conducted within this area and hence the purpose of this research work is to provide a better understanding of how packaging plays a critical role in effecting customer’s perceptions. This research work provides answer to the question like how different positioning strategies effect consumer perception about the packaging attributes and relationship between various packaging attribute for fast moving consumer goods (FMCG) in Indian market. Due to the fact that the area of package design is quite extensive and vast, the present study is focused on examining the package design in the Indian FMCG market.
Keywords: Product Packaging, Consumer Perceptions, Product Promotion, Positioning Strategies, Indian FMCG Market, Packaging Perceptions

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An Empirical Analysis of Parents View on their Children’s Behaviour Viewing Television
A.G. Sudha, Dr. L. Manivannan
pp 55-66 (2011)
Abstract: Children are often said to be the ‘future’ of the country. The childhood is the most important period in which the behavior can be easily moulded. Children learn and develop skills by interacting, observing and experiencing the world around them. The environment associated with the child influences the child behaviour. Earlier child behavior was mainly influenced by the family and the school. Recently television is one of the most prevalent media influencing the children lives as a baby sitter, companion and an important agent of socialisation. The study focuses on the children’s behavioural modification on viewing television. Factor analysis was used as a tool for analyzing. The appropriate chi-square value exhibited that there is significance at 1% level.
Keywords: Child behaviour, Television, Cartoons, Parent’s View, Behaviour, Viewing Television

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Influence of the Post-Crisis Situation on Cost of Capital and Intrinsic Liquidity Value in Non-Profit Organizations
Dr. Grzegorz Michalski
pp 67-78 (2011)
Abstract: Cash maintained in nonprofit organizations is not a source of any interest and although the close to cash assesses together with credit lines available for enterprise are connected with resigning from realization of the part of incomes or costs, firms decide to maintain some liquidity reserves. Not only this, resulting from transactional needs, but also from precautional and speculative reasons. Investment in liquid reserves resulting from speculative demand for money may be assessed by usage of capital budgeting methods like: Net Present Value (NPV) or Internal Rate of Return (IRR) or as a call option.
In the research paper, each of these aspects of liquidity was taken into consideration and presented from nonprofit perspective. Nonprofit liquidity value determination may often significantly contribute to the solution of working capital management problems in these organizations.
Keywords: Intrinsic Liquidity Value, Nonprofit Financial Management, Financial Liquidity, Liquidity, Financial Management

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Impact of Academic Stress upon Academic Achievement and Mental Health of the Adolescents
Dr. Anjna Agarwal
pp 79-87 (2011)
Abstract: Present study was undertaken to examine the Impact of Academic Stress upon Academic Achievement and Mental Health of the Adolescents. For that purpose 400 students, age ranged from 13th to 18th of class X and XII, were selected randomly from different schools of Agra city (Uttar Pradesh, India), out of which 200 were Males and 200 were Females. The selected adolescents were administered the questionnaires individually. Academic Stress Scale developed by Sinha et al. (2003) was used for the assessment of academic stress among students. For measuring six areas of mental health, Mental Helath Battery, developed by Singh and Gupta in 2000 was used.
For measuring academic achievement, percentage of marks obtained by students in last grade was taken. Results indicated that Academic stress had significant negative correlation with Academic Achievement and Mental Health of the adolescents while Academic Achievement had significant positive correlation with mental Health. No significant difference were found between Academic Stress and Mental Health of 10th and 12th grade adolescents while significant difference was found between Academic Achievement of 10th and 12th grade adolescents. No significant difference was found between Academic Stress of Male and Female Adolescents while significant difference was found between Academic Achievement and Mental Health of Male and Female Adolescents.
Keywords: Academic Stress, Mental Health, Academic Achievement

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Adoption of Lean Manufacturing Practices in Small and Medium Enterprises, (SMEs) - A Lean Enterprise Vehicle Approach
Dr. M. V. Subha, S. Jaisankar
pp 88-94 (2011)
Abstract: The SMEs sector plays a significant role in the economic development of any country. Lean Manufacturing Practices are implemented successfully in many large-scale manufacturing industries but not profoundly in the case of Small and Medium Enterprises (SMEs). This paper attempts to explore the extent of use of Lean Manufacturing Practices in SMEs and its successful adoption. The authors applied the model developed by Corner (2001) that demonstrates lean adoption in SMEs using the Lean Enterprise Vehicle model. The Lean Vehicle approach is a simple and easy method for SMEs that helps to identify the areas where the company has to improve so as to achieve a balance that results in successful adoption of lean practices.
The degree of lean adoption is assessed based on the four critical business principles such as; Production & Inventory Management (PIM), Total Quality Management (TQM), Total Organizational Buy-in (TOB), Lean Manufacturing Techniques (LMT). The paper also attempts to prove adoption of lean manufacturing practices that result in better operational benefits. The paper provides a direction for further research to assess the level of balance a firm possesses in each business principle and on which it is deficient.
Keywords: Lean Enterprise Vehicle, Lean Manufacturing Practices, Business Principles, Wagon Wheel approach

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Health and Violance Against Women in Disaster: Preliminary Findings
Minakshi, Prof. P.C.Joshi, D.Guha-Sapir
pp 95-101 (2011)
Abstract: The principal objective of this paper is to provide a general overview of the problems experienced by people during recent flood disaster in Bihar, with special reference to the issues of health and violence against women. The findings are primarily based on the basis of the study conducted in the flood affected districts of Bihar i.e., Saharsa and Supaul where people were in temporary relief phase and struggling for longer term rehabilitation. Different types of disaster have differential impact on the population.
Flood disaster in Bihar leads to displacement for longer period of time in many parts of the state where many villages are completely washed off making women more vulnerable to further sufferings. However, in this paper, the main attention is on women in disaster situation, it becomes important to differentiate the condition of women, in the situation that permits return to the original home, shortly after the flood and those that displace them for long periods of time. According to the findings, the former is associated with the situation where women are better placed than latter where women has to face more hardships and sufferings leading to poor health condition and making her vulnerable to victimization.
Keywords: Disaster, Kosi flood, Women, Health, Violence, Women in Disaster

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Occupational Stress of Working Women: A Case Study in Hubli-Dharwad Municipal Corporation, Karnataka, India
Dr. Sangeetha R. Mane
pp 102-110 (2011)
Abstract: This study evaluated the relationship between socio-demographic profile with occupational stress and its dimensions of working women. The present study is entitled “Occupational Stress of Working Women” where the purpose of the study has been to know the pressure and stress a woman undergoes to meet the demands of family and working life problems faced by them in different sectors like State and Central Government, NGO, Banking and Industries of Hubli-Dharwad corporation area through selection of variables both independent and dependent.
The results have shown interesting phenomena through the prism of analysis. Data were evaluated by multivariate and univariate analysis of correlation. It was found that the job outside home entails lot of dual responsibility to a woman. Still plenty remains to be seen through to keep a woman happy and satisfied. The findings show that there is a significant influence of occupational stress and its dimensions on working women.
Keywords: Working Women, Mental Health, Multiple Role Stress, Occupational stress and Overload

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Influence of Corporate Culture on the Dynamics of Indian Family
Mohit Rajan
pp 111-116 (2011)
Abstract: After outset of Liberalized, Privatized and Globalized policies in India during early 1990s, India was flooded with the Multinational Companies and soon it became the main centre of business process outsourcing. The corporate culture of these companies influenced almost all walks of life and family was not an exception.
In this paper, I have made an attempt to come up with some of the basic issues of Indian family in the milieu of corporate culture brought by these multinational companies and which has become an instrument of globalization in the rapidly shrinking world. Through the ethnographic study of families, an attempt is made to surface out the basic nuances of interactional universe comprising of families of those professionals who are in the process of acculturation with the culture of MNCs at one hand, and have been brought up in the environment dominated by Indian traditions and customs, on the other.
My final argument appeals to redefine the traditional anthropological notion of family keeping in mind the context of contemporary India.
Keywords: Family, Indian Family, Family Values, Corporate Culture, Globalization, Multi-National Companies (MNCs)

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Culture Influence on Sustainable Development in Swaziland: Effects on Women in Small Business Development
Dr. Patricia N. Joubert
pp 117-125 (2011)
Abstract: World developments require democratic systems of governance that encourages effective integration of every member of society in their special, economic, political and cultural spheres of life. Women in Swaziland, in their endeavours to engage in the opportunities of the Small and Medium Enterprise (SMME) sector, are constrained by deeply ingrained stereotypes and attitudes towards women in society. Marginalisation persists despite recent improvements in the legal status of women. The study focuses on the role of women in small business development in Swaziland, highlights the nature of constraints that persist, and analyses existing gaps that warrant support. This requires affirmative action to change long ingrained stereotypes and attitudes. It is envisaged that in the long run, Swaziland will reap benefits by promoting meaningful and sustainable development hence, minimising poverty and dependency on men who are often not dependable.
Keywords: Gender, Culture Influence, Small Business, Women, Culture Influence on Women, Effects on Women, Women in Swaziland

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Impact of Displacement through the framework of Social Justice: An Anthropological Insight
Rahul Kumar
pp-126-133 (2011)
Abstract: The development induced displacement has come to acquire special significance due to the rapid race for development in increasingly changing world. In the line of development, numerous urban development and hydroelectric projects as well as the industries have been set up in India; which finally led to the displacement of more than 60 million people but surprisingly very few of them have been resettled and rehabilitated successfully. Even after more than a half century of independence, not enough attention has been paid to the costs paid to the rights of displaced people in terms of social justice and the resultant degradation in the lives of people, not to mention the increasing disempowerment and impoverishment of the poor.
In an effort to better understand the plight of those displaced by development projects, this paper attempts to look into the issue of displacement on the broader canvas of social justice through anthropological inquiry.
Keywords: Development, Displacement, Resettlement, Rehabilitation, Impoverishment and Social Justice

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Impact of Total Quality Management on Supply Chain Performance of JKI Limited: A Managerial Perspective
Prof. Neetu Andotra, Bhupinder Kaur
pp 134-143 (2011)
Abstract: To regain the competitive edge, companies began to adopt productivity and service delivery improvement programs which had proven themselves particularly successful in Japan and other industrially developed countries. One of these “improvement programs” is the total quality management (TQM) system. The present paper examines the impact of TQM on supply chain performance of Jammu & Kashmir Industries (JKI) Limited.
Survey data was collected from 171 managers of 11 manufacturing units of JKI. The results of findings concluded the need for renewed focus on quality control techniques & quality management concept, redesigning product-mix through technically innovative process, activating market intelligence and building strong linkages with R&D institutions/agencies & universities.
Keywords: Total Quality Management, Supply Chain Performance, Supply Chain, Quality Control Techniques, Quality Management

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Micro Business as Sustainable and Efficient Organizations: The case of handcrafts in Southern San Sebastian (Mexico)
José G. Vargas-Hernández
pp 144-152 (2011)
Abstract: In this paper, the organization’s sustainability is analyzed, which are committed to the exploitation’ activities of Tule Thypha spp at the Zapotlán’s Lake and its socioeconomic and environmental impact in the municipalities of Gómez Farías and Zapotlán el Grande. The initial hypothesis delimits the consideration of the scarce social capital of the organizations which limits development’s sustainability.
The research method employed is the ethnography complemented with field work supported by informal interviews, documental and bibliographic research. The main conclusion is that there is not equilibrium between organization’s sustainability due to scarce social capital, environmental and economic development sustainability
Keywords: Organizational Social Capital, Organizational Sustainability, Environmental Culture, Economic Development, Zapotlán’s Lagoon.

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Satisfaction of Customers towards Cable Television Services in Karaikudi Town
G.Vimala, Dr. R. Ganapathi
pp 153-163 (2011)
Abstract: The cable operators in India began their services in 1993. At the beginning only limited people had their own television sets. In rural areas only a few people had black and white televisions. Other had to watch programmes on TV only in the houses of rich. Only a few customers were available to the cable operators. Due to the development of technology and life style, it has become a necessity. Every family has a minimum of one TV. The service of the cable operators in yester years was somewhat better than the services that are provided at present. People face problems from cable operators for many reasons.
The village people suffer a lot by the cable operators. They depend on cable operators for their entertainment. The cable operators disconnect many channels to avoid the burden of rent payable to various channel operators and also to minimize the power consumption. Karaikudi town has also many cable operators and subscribers of various channels. Inspite of paying the cable operators properly, they do not get all channels whenever they want to watch. To know all the problems and issues, a thorough study is to be undertaken. Hence, the researchers as a preliminary step, tried to write the research paper in order to adder the issues related to cable television services.
Keywords: Customers Satisfaction, Cable Television, Television Services, Karaikudi Town, Cable Television Services, Cable Television in Karaikudi

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An Ethnographic Account of Hindu Ashram Life among Hungarian Krishna Followers
Orsolya Szász
pp 164-172 (2011)
Abstract: The study shows a case of transculturation between Hungarian and Hindu-Indian culture pointing out the great potential of ideas coming from the Hindu philosophy for giving new perspectives to the European way of thinking rooted in Christian cultural ideology.
In the few decades elements of Hindu culture and philosophy have reached Hungary as well. We can find in Hungary different yoga schools, some gurus teaching Hindu philosophy and also members of Krishna follower communities, a school of Hindu philosophy became quite commonly known with the presence of ISKCON (International Society for Krishna Consciousness). The paper tries to find out the nuances of interaction between Hindu and Christian culture in Hungarian socio-cultural environment, entirely different from the homeland of Hinduism. The case study of the life of a Hungarian Vaishnav community shows us how Hindu cultural elements can be altered by Hungarian customs, vice versa and how the life in Hungary can gain new perspectives from novel ideas of a different culture.
Keywords: Transculturation, Hinduism, Krishna followers, Vaishnavism, Krishna, ISKON, Hungarian Followers, Hungarian Krishna Followers

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Jammu and Kashmir Economy : An Overview
Dr. Darakhshan Anjum
pp 173-180 (2011)
Abstract: The economy of Jammu and Kashmir State has suffered badly from disturbed conditions prevailing in the State for almost more than two decades. It would, therefore, be necessary to put the economy back on track and accelerate the pace of growth of economy and make-up for the losses suffered. The Jammu and Kashmir state with its varied and diversified geographic, agro-climatic and topographic features witnesses very peculiar and unique problems of development and administration.
Closed corner location, remoteness and isolation from major markets, scattered population, and lack of infrastructure and dislocation of normal civic life during the two decades – all these factors and characteristics define special developmental challenges. This paper provides an overview about the Jammu and Kashmir economy. And suggest suitable measures to overcome the problems.
Keywords: Economy, Horticulture, Jammu and Kashmir, Potential, Tourism, Jammu and Kashmir Overview

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Management Education for Business Needs – An Analysis from Indian Perspective
Karanam Nagaraja Rao, Sindhuja Bhaskara
pp 181-187 (2011)
Abstract: Management education is a powerful means to mould a student by providing capacity creation and make him an expert in managing the business firms. Unlike other streams of knowledge viz, social sciences and mathematics, the management education has a specific purpose- the purpose of nurturing and nourishing the management skills and make the students equipped with the art of managing varied situations that come across in the business environment. As businesses function in congruence with society, the future manager is required to learn societal, environmental and cultural milieu in which the firm operates apart from the demands of the conventional stakeholders. An attempt is made in this article to articulate a few suggestions for making management education a relevant tool for business needs of the business firms.
Keywords: Management Education, Business Needs, Capacity Creation, Indian Perspective, Education, Management

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